Position Elijah Craig’s Straight Rye Whiskey as the spirit of choice for the holiday season. Guarantee purchase consideration for holiday gifting and generate brand heat in a key territory for Elijah Craig.
Approach
We partnered with an influential mixologist, Ivy Mix, who is co-owner of Leyenda, a pan-Latin inspired cocktail bar in Carroll Gardens, Brooklyn. Ivy was tasked with creating a custom cocktail on-location at Leyenda that featured Elijah Craig’s Straight Rye Whiskey and was inspired by unique holiday flavors. In addition, a custom built Holiday Gift Guide for whiskey lovers to drive CTR and purchase consideration.
