Celebrate YETI’s new brand ambassador, Nora Vasconvellos by providing a glimpse into Nora’s life and personality. In addition, drive awareness for YETI products within the surf and skate communities.
Approach
Recognizing the importance of familial roots, Monster Children hopped in the van with Nora and traveled to her hometown of York, Maine to visit close friend, fellow artist and surfer, Ty Williams. We leaned into their shared affinity for the Maine coast, highlighting how their experiences as children and the environment helped shape who they are today.
