Help launch the new, highly versatile MTE-3 shoe and position the MTE-3 as a style essential in an already crowded outdoor footwear space. They wanted us to create a campaign that highlights the shoe’s versatility and positions the MTE-3 as both an essential metro boot to traverse the concrete jungle and trek the outdoor elements.
Approach
A partnership utilizing Vans talent and a unique destination where the MTE-3 thrives. We embarked on a city-to-coast mission in search of waves and spiritual escape, giving us the opportunity to create authentic product journalism for the MTE-3; with custom content and hard-working media across the entire Gear Patrol ecosystem.
