Connect with adventurous risk-takers who seek variety and excitement in every day life. Raise brand desirability and drive web actions for the Lexus IS500.
Approach
“The Upgrade” is a Gear Patrol editorial sponsorship package that rallies around the desire to upgrade into the luxury category; whether it’s your next adventure, your next watch to your next car, “The Upgrade” inspires our readers on how to step into luxury.