LEXUS PRESENTS: The Upgrade

x

ASK

Connect with adventurous risk-takers who seek variety and excitement in every day life. Raise brand desirability and drive web actions for the Lexus IS500.

Approach

“The Upgrade” is a Gear Patrol editorial sponsorship package that rallies around the desire to upgrade into the luxury category; whether it’s your next adventure, your next watch to your next car, “The Upgrade” inspires our readers on how to step into luxury.

Tactics

Tentpole Editorial Sponsorship

Native Branded Content with Custom Illustration

Geo-Targeted, High-Impact Advertising

Guaranteed Video Distribution

results

22x

Custom Articles with Lexus Integration

101k+

Page Views

2:21

Avg. User Time

14.7MM

Total Impressions Served

No items found.